About Me (Professionally)

My work focuses on the systems and data architecture behind modern go-to-market teams—marketing technology, customer data platforms, identity resolution, automation, AI-driven workflows, and the data pipelines that connect everything together.

At TriNet, I lead GTM Technology and Operations, where I design and operate the platforms that unify customer and engagement data across CRMs, CDPs, marketing automation platforms, analytics systems, and other GTM tools.

In practice, that means designing the GTM systems and data foundation that allow organizations to operate efficiently and build a scalable engine for driving revenue.

On this site, I share what I’ve learned working through those challenges—how to clean up duplicate prospects, build stronger identity resolution, design data models that hold up over time, and connect platforms into a GTM system that actually works.

Think of it as field notes from building the data layer that empowers a modern GTM team.